As it now looks like Roe v Wade will be overturned and it looks like we’re going back to a pre-Roe reset on federal law, the Democrats can turn this into a winning issue next year with some correct branding.
One thing that exists, but Democrats don’t overtly talk about are Pro-Choice/Anti-Abortion people. Both Nancy Pelosi and Joe Biden are these kinds of Democrats. They personally are against abortion, but don’t believe that the government should insert a bureaucrat between a woman and her doctor.
Republicans are very good at using existing memes in many people’s heads to push new agendas. They have leveraged the unique American conflation of socialism with communism created from Cold War propaganda to get those over 40 worked up over anything socialist (even though most of those people are taking advantage of the many socialist institutions in this country).
The Republicans made a big deal that the ACA was putting a bureaucrat between someone and their doctor (even though it wasn’t) that it’s a meme embedded in the minds of most people now. Turn it on the Republicans and make a big point of it.
Also branding the Pro-Choice/Anti-Abortion Democrat is a good way to win over people who personally feel the government shouldn’t be controlling people’s lives, but might be personally against abortion.
Democrats are generally good at governing, but they lose elections because they are bad at branding. Here is a golden opportunity to do some branding and win in 2022!
